Q: I have 20 years worth of artwork I have
created - most will never be seen unless someone looks through
my pile of sketchbooks. I've assembled artwork and comic
strips on my website portfolio. Most of these are works in
progress (especially the strips).
First question: How important
is it I register these for copyright? Since they develop
and change, at what
point in
the creation process should I register them?
Second question: Though I have
installed the usual files to prevent a search engine from
cataloging my
site, I know
it has been done and will be done in the future. What are
my rights in protecting my artwork from being freely available
to anyone who can access Google, Alta Vista, etc?
A: It is important to get copyright registration
for any images that you are making available to the public,
including
especially works posted on your website. As you've noted,
online images are particularly easy to copy and often are
copied.
This includes works in progress, because
once those works are publicly available they are subject
to being copied.
Under the copyright law any image is protected by copyright
and eligible for registration as soon as it is created -
it doesn't matter that you may continue to refine the images.
So you should register the image in the first version that
appears online.
You can register later versions as derivative
works based on the first one. The safest policy is to register
each version
that you share with the public, online or otherwise, unless
the revisions are trivial. Images that remain only in your
sketchbooks need not be registered because as a practical
matter, they are not vulnerable to infringement.
Your legal rights when images are copied
online depend upon the type of copying that occurs. Your
copyright entitles
you to stop unauthorized copying and use of your images for
most commercial purposes. That would include, for example,
copying and use of your cartoons by another artist, or an
entity such as a newspaper or design firm.
The exception is "fair use," which
is unauthorized copying that is legally excused under certain
circumstances,
including for example, use for parody or educational purposes.
One court has held that low-res thumbnail collections of
images created through search engines qualify as fair use.
The court reasoned that this was essentially providing a
directory service to consumers rather than being a commercial
infringement. However, reproduction of the individual images
in high res online constituted infringement.
To be proactive about online copying,
-
Register your copyright in your online images. You can
register the entire website under one registration. See
Legalities # 2.
- Put a prominent copyright
notice on your site, on every page where artwork appears.
Consider watermarks or notices
directly on the images.
- If you discover an online copy of
your work, try using the provisions of the DCMA to get it
taken down quickly (see
my answer to the next question below).
You or your lawyer can also send a cease and desist letter
to the infringer. If you already have copyright registration
for the infringed image when you discover the copying, you
are entitled to collect statutory damages and attorneys fees
in the event you win in litigation. Even if you can't afford
to actually litigate, this possibility gives you stronger
bargaining power to get the image taken down, and perhaps
recover some monetary damage in settlement of the infringement
claim. See
Legalities # 1.
Q: I was checking a news
web the other night and came across one of my drawings being
used without credit. The site lifted
a drawing off of my website. I sent them an email but the
webmaster has chosen to ignore me. What are the odds of me
coming across this plagiarism with the millions of web sites
in existence?!!
Anyway, should I just ignore it like the webmaster
has ignored me? What action should I take?
A: This
looks like a blatant taking of your image, which is classic
copyright infringement. Unfortunately,
such online
plagiarism is not unusual. Because it is so easy to copy
things online, I see this happen a lot.
Legally, you have copyright infringement
claims against both the website owner and the hosting Internet
Service Provider
(ISP). The website owner is liable for willful infringement,
as he presumably knew that he was copying your image and
posting it on his own site. The ISP is liable for infringement
because it is enabling the infringing image to be seen online.
I don't advise that you just ignore this
infringement. Even if you don't get cooperation from the
webmaster, you can
take steps to get the infringement removed under the new
law called the Digital Millennium Copyright Act (DMCA). The
DMCA established very specific "notice and take-down" procedures,
under which an ISP can have immunity from infringement if
it takes down the infringing content when you send them notice
in a particular way.