Featured Artist: Erin Ferree

Architecture, computer programming, lots of math, photography, design, cooking, painting. Then, information design, business, marketing, and recently, writing.

Today, I own a design firm specializing in logo design, website design and marketing collateral kits for small businesses. Approaching design from a business perspective – using design specifically to generate leads and sales for small companies.

My Technique: Generating lots and lots of concepts for logos, and then developing strong and consistent “visual vocabularies” for marketing collateral materials. Carrying that over into clean, well coded websites that will work well with the search engines.

Programs used:
Illustrator, as much as possible. Photoshop, InDesign and Quark when I have to. And hand-coding HTML in BBEdit.

My involvement with the Guild: Erin has been a Guild member for almost 2 years, and she is now involved with the organization of the new South Bay/ Peninsula area events and with the Sales Tax fundraiser.

Favorite client story:
The Marketing Consultancy Group

We worked with a marketing consultancy group to design a new logo and brand identity.

All the members of this group were embarassed to give out their old business cards, especially at business networking events. Their Vistaprint template cards also did not show the high caliber of their team, and looked unrefined and low-quality.

We went through our detailed processes, working with this highly analytical team to review all of the options and possibilities for their new logo and designs. Their new, targeted logo was integrated into custom business cards for all of their consultants (along with support materials, such as letterhead and a PowerPoint presentation).

Now, the consultants all look forward to going to networking events and giving out their "sparkly new" cards -- and gain new clients from it!

All artwork © 2005 Erin Ferree. Not to be used without permission.