Featured Artist: Matt Frederick

My Background: I'm a traditionally trained fine artist who was fortunate enough to discover Graphic Design, and have been blessed with a bit of natural ability. I graduated in '96 from CSUS with a degree in fine art. During my time there I focused primarily on figurative and conceptual painting and figurative sculpture in steel and stone.

I discovered Design while working in the marketing department of a global footwear company, and spent the first few years of my career there, later moving on to an advertising agency during the dot bomb era, then a role as Art Director at a software firm for a couple of years. When that company folded it was time that I started my design business, and haven't looked back.

Today I serve a wide range of clients in my local area, including the Almond Board of California, Prudential California Realty, and other businesses throughout the Central Valley.

My Technique: I work in a very wide range of mediums and styles. Most everything begins in my sketch book. Here's the short list.

Print design
Illustration - technical and stylized
Logo design and branding
Web design
Interactive Flash CD Design
Photography

My Involvement in the Guild: I'm a fairly new member of just over a year or so. I'm currently the NorCal Chapter webmaster. I've been pretty active in my local arts community, running a site named Digart209 for a couple years where designers gathered online, today I'm an active member in the Bancroft Syndicate. To see what else I've been up to, visit my personal site at theMirrorpool.com.

My Favorite Client story: Some time you'll have to ask me about "Mexican Money Month". Its by no means my favorite story, but it is entertaining...

All artwork © 2004 Matt Frederick