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Gordon Studer

gstuder@dnai.com

http://www.gordonstuder.com

510.655.4256

Featured Artist: Gordon Studer

My Background: After an attempt at playing football at Penn State, I needed to raise my GPA to stay in school. So I took a group of classes that I thought would be easy. One of which was a drawing class. That was it, I was hooked. I ended up graduating with a BFA in drawing and painting. Then it was off to Washington D.C. (I was to chicken to move to New York City) for an exciting career as a bartender with a BFA, there were lots of us. Getting desperate to get my foot in the art / design world, I took a production class at The Corcoran School of Art. My teacher, Andrea Schamis ended up hiring me on at Redtree Associates were she was Creative Director. Taking me under her wing it was off to sunny California and a job at the once noble Oakland Tribune to work for Bob Maynard as a illustrator / designer. Then it was over to the Examiner before the Tribune ship sank. It was at the Examiner that I was introduced to the computer as a illustration tool. This was an exciting time for the development of computer illustration in the Bay Area, with other illustrators like John Hersey, Mick Wiggins, Ron Chan, Steve Lyons and Lance Jackson. 10 years ago I made the break to as a freelancer. It's been clear sailing ever since.

My Technique: In the beginning my work was very geometric. Illustrator and MacPaint were the only choices in the beginning. Things started to change once Photoshop came out. My work ended up developing into a retro photo collage style. Here's a quote from a book I was in [Studio Secrets] about working with photos in my illustration "The idea is to strip the forms down to their bare minimum and play with unrelated abstractions inside the forms. If the photograph wasn't there to identify the image, it would break down into a few simple circles and squares"

All the photos I use are from copyright free CDs or taken myself. Now and again I am still asked to do the older geometric look. That's o.k. with me it keeps thing interesting. Although I've been illustrating with the computer as long as anyone, I'm defiantly the farthest thing from a tech guy. I'm always using the oldest equipment and software. For a series of lectures I was involved with the title of my talk was "How Simple Can It Get?"

My Favorite Client story: I've had pretty good luck with clients. The bigger the $$ jobs usually the bigger the headaches. One of my biggest jobs was a series of posters for the Postal Service. After 2 weeks of changes I as them "have you ever seen any of my work before?", they hadn't. They couldn't get the photo collage guy they wanted and someone had told them I use photographs in my work. I now start any conversation with a new client with "what work of mine have you seen before'?

All artwork © 2002 Gordon Studer. Not to be used without permission.